Disambig-icon Joey has other meanings. See Joey (disambiguation) for other uses. Disambig-icon

"Henry. Come visit the old workshop. ... there's something I need to show you."
Joey Drew during the game's ending,
Bendy and the Ink Machine: Chapter 5

Joey Drew is an old friend of Henry's and the founder of Joey Drew Studios, well known for creating the popular Bendy cartoons as both a director and writer, such as "Tombstone Picnic", "Haunted Hijinx", "Snow Sillies", and many more. Joey is also an author of a few couple books he wrote, such as his memoir, "The Illusion of Living". He used the Ink Machine for creating living cartoons, but they had ended up mutated in the attempts that went wrong. Initially founding the company with Henry, it is Joey's message to his old business partner 30 years later that draws Henry back to the old studio.

In Bendy and the Ink Machine, he is mentioned numerous times from Chapter 1 to 4 in the audio logs scattered throughout the studio by the other employees and even leaves one of himself behind. In Chapter 5, Joey finally makes a physical appearance at the end when Henry came to visit his apartment.

General Description

Physical Appearance

Only seen at the end of Chapter 5 in the current time of 1963, Joey is a slight elderly-aged man with blue eyes, grey hair and a slim mustache.

Due to his current age, Joey has walking difficulties while still able to stand up and walk to some extent. The wheelchair he owns is his usage to help him move around when necessary.


Joey is optimistic in general, which reveals him to be something of a workaholic (in other words, "compulsive worker"). Speaking with a thick, distinctive western accent, Joey himself in his past age boasts the personality of a big thinker and dreamer, a man with large aspirations for both himself and his company. Claiming that belief can get everyone from anywhere in the world, Joey's larger than life attitude was most likely a major selling point to Henry when starting the studio.

The other cassettes left behind by other employees, however, paint a different picture beneath the facade. With numerous references to Joey's harsh work ethic, a mind constantly disregarding old ideas for new ones, and his eccentricities regarding offerings to the gods, Joey's working personality hints at a more obsessive side to his work that slowly began to alienate his staff. On the surface, he seems like a jovial, caring, passionate, yet over-the-top man who wants others to accomplish their dreams, but as heard in his audio log in Chapter 4, this is all merely a facade as in reality he appears to be a greedy, manipulative, selfish, callous backstabber who only cares about his own gain and is willing to do anything to have it all. He seems to care little about his employees, seeing them as expendable. This is evident as he is heard speaking about sacrificing them to fulfill his wishes. As evident by the fact he rants at one of the employees to turn the anonymous technology off, after being so caught up in his wishes during that time, it would seem that he is slow to notice certain things. When he shows up in Chapter 5, he seems to have become remorseful and repentant, realizing his actions were the wrong ones and what Henry did was right. He is also shown to have a somewhat dry sense of humor, as evidenced when he jokingly remarked "Now you're just trying to impress me.", in response to Henry being punctual in arriving at Joey's apartment.

Main Appearances

Bendy and the Ink Machine

Chapter 1: Moving Pictures

At some point before the events of the beginning of the game, Joey sends Henry a note inviting him to come back the workshop, claiming that something special is waiting for him to find. That something would be the Ink Machine. It isn't long before Henry discovers the duplicated, imperfect corpse of Boris, asking in thought what Joey was doing in order to make a cartoon real and dead.

A diary cassette recorded by Wally Franks explains more on how the Ink Machine works. Wally claims that Joey commanded the workers of the studio to donate things from their work stations and set them on each pedestals from the break room to help "appease the gods".

Thomas Connor's cassette complains that he had enough repairing the pipes for Joey because of his own struggles fixing the ink pipes, not to mention the loud noise coming from the Ink Machine.[1]

Chapter 2: The Old Song

Joey is mentioned by several other known workers from the studio in more diary cassettes, such as Norman Polk and Sammy Lawrence.

According to Sammy's diary cassettes recorded when he was still human, it is revealed that Joey is the one who bought the Ink Machine for the company. Sammy complains that the constant leaking of the pipes is distracting him from his work, hinting that Joey has little care for his employee's feelings about the Machine affecting their working lives.[2] It is also revealed that Joey has some form of sanctuary, just like Sammy has, but it has yet to be discovered.[3]

After observing Sammy's strange behavior regarding the projection booth to access his sanctuary, Norman was debating whether or not to talk with Joey about what Sammy was doing. However, Norman then admits that Joey has his own peculiarities, hinting at strange quirks that are just as bad, if not worse, than Sammy's.[4]

Chapter 3: Rise and Fall

Joey is once again mentioned by yet more workers from the studio and even leaves a cassette from himself behind if the player chooses the "demon path" room.

Shawn Flynn, one of the people responsible for manufacturing the toys based on Bendy, Boris, and Alice, complains that Joey flew into a rage at seeing that some of the Bendy dolls had a slightly crooked smile as foul-ups. Shawn comments that Joey's perfectionism is unhelpful since it is not aiding in the situation of the Alice toys not selling well.[5]

Susie Campbell, the voice actress for Alice Angel, mentions Joey a few times. During a lunch date with him, she comments how Joey is quite the charmer to her, even calling her "Alice" after her character, something she enjoys.[6] However, her brief infatuation with him is cut short when another diary in the "angel path" room reveals she had been replaced as Alice's voice actress without even being informed.

If the player chooses the "demon path" room, the diary from Joey himself can be found amidst the ink. Joey says that he got his career started from nothing but a pencil and a dream, explaining his philosophy that belief can make people do anything, even have the ability to cheat death. As the tape ends, he comments that the thought of cheating death is beautiful, and "positively silly".

The diary cassette from Henry is also not flattering about Joey. Claiming that Joey is a man full of ideas but nothing else, Henry laments about how his business partner is not giving their fair share of work like they agreed when they started the business. He also comments that Joey's high work standards have prevented him from seeing Linda for days. When Henry states he has an idea for a new character, this suggests that Joey is not responsible for the actual creation of the studio's characters.

Chapter 4: Colossal Wonders

Joey is first mentioned by Susie Campbell in her tape, where she says how Joey is saying things "behind closed doors" about her and that he wants to give her an opportunity. Susie ends the tape commenting that she has something planned for him.

The second mention about Joey is by Bertrum Piedmont in his audio log, in which he comment about how Joey belittled Bertrum by calling him "Bertie" as a childish nickname in front of important people and describe how Joey wants to take credit for Bendy Land. Once again mentioned by Bertrum in his second last audio log before his boss battle, he angrily berates Joey for trying to take away the credit for the park from him, as Joey thought he would decide to kick Bertrum out and forget about him.

In his another personal audio log found in the flooded Maintenance department connected to Storage 9, Joey begins seemingly addressing about dreams as with the previous log before dropping the cheerful act to reveal his true personality; referring to his given lines as "trash" for potential consumers and demanding the writers add more reference to dreams in his speeches before realizing it was still recording, he is then yelling at someone to turn something off (either his own audio log or an activated machine), before being exposed. By using the Seeing Tool, it reveals the "That's The Joey I Knew" message on the wall behind.

Chapter 5: The Last Reel

Four of Joey Drew's logs can be found in this chapter, one of which triggers the final event in the game.

His first audio log is in the entry of the Administration section, in which Joey comments about the "rumors" of the Studio going in financial difficulties, stating that these affirmations are untrue and that some "backroom incompetents" are doubting his leadership. For the last accusation, he says that by being a leader, Joey is always steering the boat and looking at the great picture. In the end, Joey says that his works have to believe and trust their leader, who is Joey.

His second audio log is within the administration section, near a Little Miracle station, where he is seen to be talking to Thomas Connor, as he starts the audio addressing to him as "Tommy". In this audio, Joey comments about a strange figure in Thomas' office and says that if he is complaining that is impossible to create a real cartoon character due to the ink creations not having a soul, he is the owner of thousands of them, implying that he is planning to use his works as molds for the ink characters.

His third audio is located inside his office in which he talks to Susie Campbell about how he believes that his characters are more than only this and that they are alive. Joey expresses his love to the Alice Angel character and asks her if she wants to bring life to Alice once again.

Joey is referenced for Thomas Connor in his audio log. In this log, Thomas comments to the Gent Corporation of the situation of the Ink Machine, complaining that what Joey is asking is starting to become more magic than engineering.

In Joey's last audio log, he comments to Henry about how them both created life itself, talking about the characters in the screens, hearts of the fans and probably by the use of the Ink Machine. He then talks about how Bendy started to lose space in the media, becoming a shadow of the past. Joey then talks how Bendy was there for his beginning but had never seen "The End".

Joey Drew makes an actual physical appearance after Beast Bendy is vanquished. Henry is taken to the apartment of Joey Drew. He monologues for a while, informing Henry how he chose the correct path and had a family. Joey however took a worse path and forged a "crooked empire". Joey closes his speech by saying the very words Henry sees at the start of the game; "Come back to the old workshop, I've got something I want to show you." In the post credits scene, it was shown that Joey Drew owns a slight miniature-sized Ink Machine inside the other room and apparently has a grand niece living with him.

Spin-Off Appearances

This section contains non-canonical source, and is not considered as an official part of the series or the overall plotline.

Bendy in Nightmare Run

Beginnign screen

Joey's note in Nightmare Run's intro.

Joey does not necessarily have an important role anywhere in the mobile game Nightmare Run other than mentioned in his intro message before starting the level selection menu, with the words revealing as quite familiar to his message note for Henry in Bendy and the Ink Machine;

"There's something I need to show you."
Your best pal, Joey Drew



The following information contains spoilers. To view them, click the [show] tag.

Chapter 3: Rise and Fall

"There's nothing wrong with dreaming. Wishing for the impossible is just human nature. That's how I got it started. Just a pencil and a dream. We all want everything without even having to lift a finger. They say you just have to believe. Belief can make you succeed. Belief can make you rich. Belief can make you powerful. Why with enough belief, you can even cheat death itself. Now that... is a beautiful, and positively silly thought."
Joey's 1st audio log.

CH3 AudioLog joeydrew timetobelieve

Chapter 4: Colossal Wonders

"I believe there's something special in all of us. With true inner strength, you can conquer even your biggest challenges. You just have to believe in yourself and remain honest, motivated, and above all, who you really are. Ok, let's stop it right there. I can only do so many takes of this trash a day. And tell the guys in writing I want more use of the word dreaming in every message. Keep railing on that, get it? Dreaming! Dreaming! Dreaming! People just eat up that kind of slop. Hmm what? It's still on? Well, turn it off, damn it!"
Joey's 2nd audio log.

Ch4 audiolog joey

Chapter 5: The Last Reel

"A small memo to all administration offices: Rumors have begun to fly that we simply can't tolerate any longer. The idea that the company is in some form of financial difficulty is untrue and a slanderous lie against us. It's also been known to me that some backroom incompetents are not trusting in my leadership. As a leader, I'm always steering the boat, guiding our destiny. Looking at the big picture. No need for you people to worry about such complicated things. Just do whatever it is you do and trust your leader... which is me."
Joey's 3rd audio log.

Ch5 audiolog joeydrew01

"Listen Tommy, I know you boys over at Gent are doing your best, but I'm paying for living attractions, not weird abominations! Whatever that grinning thing was I saw wandering around your office, you better keep it locked up tight! I realize it was a first attempt but imagine if the press caught sight of it! Might scare off investors! And in response to your previous memo: If you claim your failures are because these things are soulless, then, damn it, we'll get them a soul! After all, I own thousands of 'em!"
Joey's 4th audio log.

Ch5 audiolog joeydrew02

"I know how much this part means to ya, Susie. Alice means a lot to me too. Gosh, all of my characters do! In fact, I'll let you in on a little secret. I too really believe my characters are more than just drawings. They're alive. They're part of us. And I want people to know them as well as I do. I want people to be able to shake their hand, spend an afternoon with 'em. Love them. Susie, I'll be straight with you. I'm putting together a small project... a little ceremony if you will. If it works, a lot of dreams will come true. And I want you to be a part of it. ...I want you to bring Alice to life once again. What do ya say?"
Joey's 5th audio log.

Ch5 audiolog joeydrew03

"It's simply awe-inspiring what one can accomplish with their own hands! A lump of clay can turn to meaning... if you strangle it with enough enthusiasm. Look what we've built! We created life itself, Henry! Not just on the silver screen, but in the hearts of those we've entertained with our fancy moving pictures! But... when the tickets stopped selling, when the next big thing came along, only the monsters remained. Shadows of the past. But you can save them, Henry! You can peel it all away! You see, there's only one thing Bendy has never known: He was there for his beginning, but he's never seen... The End."
Joey's final audio log.


"Henry? So soon? I didn't expect you for another hour yet. Now you're just trying to impress me. But I know... I know... .. you have questions. You always do! The only important question is this: Who are we, Henry? I thought I knew who I was... ... but... the success starved me. Nothing left but lines on a page. In the end, we followed two different roads of our own making. You, a lovely family... ... me.... ... a crooked empire. And my road burned. I let our creations become my life. The truth is, you were always so good at pushing, old friend... ... pushing me to do the right thing. You should have pushed a little harder. Henry, come visit the old workshop... ... there's something I want to show you."
Joey's speech at the end of the game.


"It's been said that dreaming can make it so! And my friends, it has! 1931 is going to be an amazing year at Joey Drew Studios. We're growing! Knockin' out a few walls! Puttin' in a few desks! And collecting the finest talent money can buy! Nothin' is too good for my studio family. So what can you expect in the coming months? Well I can't say much. Just too many secrets being cooked up in the kitchen. But what I can say is that big things are coming. Massive things! You just watch... At Joey Drew Studios...We're going to bring life."
Audio log, dated February 10th, 1931, by Joey Drew.


Description Audio
The whistles Joey makes before Henry meets him.
Sfx joey whistles 01
Sfx joey whistles 02
Sfx joey whistles 03



  • Joey Drew was modeled by the company Trois Pixel and not Pascal Cleroux unlike the others characters with 3-dimensinnal models.
  • In a Twitter comment about Joey Drew, theMeatly said the best and worst part about Joey is his "unending desire to make the impossible possible".[7]
  • Joey Drew is mostly likely inspired by both Walt Disney and Max Fleischer, two animation founders from the same time period of the Bendy cartoons. While the Bendy cartoons themselves have the same animation style as Fleischer's work, Joey's larger than life persona and own name studio is in reference to Disney.
  • Joey's surname is a pun, meaning that Joey drew cartoons.
  • When asked about what happened to Joey during the Hot Topic Q&A, Sammy (roleplayed by Hot Topic's Twitter account) replied that Joey's probably raising his salary somewhere.[8]
  • On Twitter, theMeatly posted some quotes from Joey which are not heard in the actual game:
"People don't know what they're aiming for. You've got to have a goal that stretches your imagination. You've got to dream big!"[9]
"Every dream is a purpose. It fuels you, keeps you going. It can be your power or it can be your downfall. So dream hard...but dream wise."[10]

Chapter 1: Moving Pictures

  • QuestionMark

    The question mark for Joey's letter that was used only few times during the game's updates, currently unused.

    In the initial release version of Chapter 1, the lines "Doesn't it" from Joey's letter has a question mark at the end along with the dented Bendy stamp. From Chapter 1's first remastered update, the question mark was removed for unknown reasons, and the Bendy stamp seems to look whole again.
    • Upon Chapter 3's release, the question mark was re-added.
      • But upon Chapter 4's release, the question mark was removed again.

Chapter 5: The Last Reel

  • In the audio log found in his office, Joey can be heard saying "Gosh, all m characters do!" and "A little ceremony, if you will", but oddly enough, "Gosh", and "If you will" appear to be omitted from the transcript itself, although Joey says them nonetheless.



  1. "You can bet, I won't be doing any more repair jobs for Mister Joey Drew." - Thomas Connor, Bendy and the Ink Machine: Chapter 1
  2. "So first Joey installs this Ink Machine over our heads. Then it begins to leak. Three times last month, we couldn't even get out of our department because the ink had flooded the stairwell." - Sammy's second radio speech, Bendy and the Ink Machine: Chapter 2
  3. "Every artistic person needs a sanctuary. Joey Drew has his and I've got mine." - Sammy's third radio speech, Bendy and the Ink Machine: Chapter 2
  4. "I have half a mind to talk to Mr. Drew about all this. But then again, I have to admit. Mr. Drew has his own peculiarities." - Norman Polk, Bendy and the Ink Machine: Chapter 2
  5. "So what if I went and painted some of those Bendy dolls with a crooked smile? That's sure no reason for Mr. Drew to be flyin' off the handle at me. And if he really wants to be so helpful, he could be tellin' me what I'm to be doin' with this warehouse I got full of that angel whatchamacallit. Not a scrap of that mess be a-sellin'!" - Shawn Flynn, Bendy and the Ink Machine: Chapter 3
  6. "Who would've thought? Me having lunch with Joey Drew! Apparently times are tougher than I thought. For a moment there, I though I'd be stuck with the check. But I gotta say, he wasn't at all what I expected. Quite the charmer. He even called me Alice." - Susie Campbell, Bendy and the Ink Machine: Chapter 3
  7. "The best and worst part about Joey Drew is his unending desire to make the impossible possible." - theMeatly. July 2, 2017. Twitter.
  8. "Knowing Joey.. he's probably raising his salary somewhere." - Hot Topic. July 26, 2017. Twitter.
  9. theMeatly. November 13, 2017. Twitter.
  10. theMeatly. January 11, 2018. Twitter.
and the Ink Machine
Allison PendleBertrum PiedmontGrant CohenHenry SteinJack FainJoey DrewLacie BentonLindaNorman PolkSammy LawrenceShawn FlynnSusie CampbellThomas ConnorWally Franks
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2nd Bendy game
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in Nightmare Run
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