Bendy Wiki
Bendy Wiki
"Thanks, Joey. Just what I needed. More distractions. These stupid cartoon songs don't write themselves, you know."
- Sammy Lawrence
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Briar Label, also known as Briar Label Company, is a food product production and distribution company of which Bendy is a spokestoon for Bacon Soup products to promote his media. It was founded by Wilfred Briar.


The company produces several varieties of foodstuffs for public consumption. The most commonly Briar Label product seen throughout the Bendy franchise is their cans of Bacon Soup, although texture files in Bendy in Nightmare Run depict their logo on a bag full of what appears to be potatoes, which implies that Bacon Soup is not their only product.

Studios Archgate FilmsJoey Drew Studios
Construction companies Franks Handyman ServiceGentMacArthur Steel Co.
Food brands Briar LabelButter Bros. Dairy, Inc.Tasty Eats
Newspaper publications The Erie Daily TimesWorld Herald
Misc. AllBurgerBendy LandFirst Light Presbyterian ChurchGrandioso by JessyInked Oil Co.Little Miracle Radio & TV ServiceSnooks, Spitner and Snooks