The "announcement" image was uploaded to show the comical coincidence that Bendy and the Ink Machine: Chapter 5 shares the same release date as Red Dead Redemption 2 - October 26, 2018. The image is heavily a spoof to the Red Dead Redemption 2 cover art, with Bendy posing as Arthur Morgan but he was using a finger-point instead of holding a revolver. The silhouettes of Tom, Allison Angel, Ink Bendy, Sammy Lawrence, Twisted Alice, and Brute Boris are also shown in the background.
The name of the image's artist is unknown as of now.
- "Just one more big score, with the inky devil of the west leading the gang again. But, there's a catch, isn't there? Ah Bendy, there's always a catch! Find out what in #BendyChapterFive on #Steam on October 26! #BATIM #FightYourDemon" - Bendy. October 23, 2018. Twitter